Honestly, this project deserves at least 2-3 Medium articles, but in typical designer fashion, we never got around to it.
Uber Rewards was the loyalty program for riders on the Uber platform and was the longest project I worked on at Uber. We ran through the complete design process, from sprints and research to design QA over the course of 4 months, with many small product design cycles within for each particular feature. Beyond the MVP, I’ve designed systems/platform design work as well as iterations on initial MVP features and the platform.
Motion trailer by Max Hathaway.
The Short + Sweet Story:
Uber Rewards was the loyalty program for riders on the Uber platform - it is now defunct, as of late 2022. The MVP took a lot of blood, sweat and tears. It was an incredible project to work on, with significant impact to the company’s future: it highly influenced the Driver Loyalty program, which was being built around the same time, and also was a precursor to Uber’s current multi-platform loyalty program and subscription, Uber One.
It was also an extremely difficult project with stressful challenges. We had to interface with stakeholders and worked with individuals on dozens of other teams to create and build the program. Bottom line: many soft skills were acquired in the creation of this project.
We worked on this for almost a year. Our deadline was in November. We shipped on time. It didn’t leak to press or our competitors (I was surprised). We had a launch party in NYC. I’m so very grateful that I had the chance to work on a project with so much visibility.
TLDR Of What I Did:
Helped with generative design sprints and workshops
Worked with research on usability and feature testing
Created initial visual identity concepts for brand, product marketing and marketing teams
Continued to work with brand to incorporate visual identity of Uber Rewards and Uber’s new brand into UI
Standard UX™ for a core feature flows
Project management, stakeholder and collaborator management and product design work for all Uber Rewards benefits
Developed process for working with other teams
Consulted and designed benefits
Standard UI™ for core feature flows, worked with brand and illustration design teams to generate illustrations, assets and motion
Worked with engineering to develop a handoff and design QA process for the whole program, which was well over 50 screens
Teamwork disclaimer: My friend Adil was the design lead for this project and we co-designed all of the MVP features together as a design team.
